OPPORTUNITY

The construction industry is one of the most polluting and unsustainable practices carried out today. The thesis “Vert.tical” offers an alternative to these practices and proposes a construction method that brings back biodiversity in the built environment with a better architectural performance.

In the Business Innovation seminar, we position the product created in the thesis as a business opportunity and explore the context in which it positions itself.

PROBLEM

SYSTEM MAP

Identify where the problems are in the industry and the built environment. Where is the intervention and what is the impact in the system? is this sufficient to change the system and to have a positive impact? How does this create a business opportunity by adding value to the building strategy that is proposed?

PRODUCT VALIDATION

SOLUTION

PERFORMANCE

SUSTAINABLE DEVELOPMENT GOALS

STATE OF ART

MARKET

CUSTOMER

COMPETITORS

IMPLEMENTATION PLAN

RESOURCES

FINANCING

The project may be able to stay in the bootstrap period for a long time, but once the application is on a larger scale, the appropriate customer or seed capital will be required.

TEAM

The development of the thesis and the products it delivers is paramount. The interaction between the design team and the engineering team is important to create a strong design strategy with high performance.

VERT.TICAL BUSINESS INNOVATION is a project of IAAC, Institute for Advanced Architecture of Catalonia developed in the second year of the Master in Advanced Architecture in the seminar Business Innovation in 2021/22 by Student: Alexander Dommershausen and Faculty: Davide Rovera