Pixelona’  proposes the possibility and opportunity to regenerate and enrich one of Barcelona’s industrial waterfronts – Littoral Morrot – through the following strategies: 

Placemaking – in terms of identity and diversity of spatial characteristics and functions;

Connectivityin terms of legible pedestrian movement, 

Accessibility and permeability – introducing ‘new ground levels’ between activity cores and public transport nodes; 

Land-water interface -by augmenting the waterfront edge through interconnecting and user-friendly amenities



Current Situation

Project Strategy

Design Strategy

The Modules – Aggregation of Elements


The hotel



The Market

The Art District

The Activity Port

Transportation Hubs


Pixelona is a project of IAAC, the Institute for Advanced Architecture of Catalonia, developed during the Master in Advanced Architecture (MAA01) 2020/21 by students: Disha Dineshchandra Shetty, Neslihan Gülhan, and Perniyal Waseem; faculty:Willy Muller, Mathilde Marengo; and student assistant: Adriana Aguirre Such