Arenas de Barcelona

The site, Arenas de Barcelona- a shopping mall with 360-degree view deck on rooftop is located near the city center. It offers breathtaking views of Barcelona especially iconic landmarks of the city. The intent of the project is to take advantage of the perfect juxtaposition of the observation deck that connects people to physical surrounding and the mall which embodies global trade in a way by containing goods that traveled in most cases thousands of kilometer even before getting in the hands of consumers.

The idea of the Carbon Compass is to visualize invisible trails and embodied ecological footprint of imported goods by adding a new layer to existing visual connection which is only representation of the present. In broader sense, Carbon Compass makes invisible visible. Particularly it keeps track of all goods in the mall that has been imported, are being imported and will be imported. It visualizes invisible journeys of goods and ecological footprint of those journeys in order to create feedback loops on production, distribution, and consumption-related decisions that directly impact on ecology and economy.

Existing visual connection of site with the surrounding

The invisible layer (location of production)

The invisible flow of goods

Existing Infrastructure – Mobile network

Democratizing relevant information

Carbon Compass -The floor becomes screen and displays a direction to the location of production of the goods available in the mall.

Carbon compass manifesting one of the worst-case scenarios where most of the goods are traveling long to reach Arena de Barcelona

Better situation

Carbon compass also display ecological impact created by the journeys

Carbon Compass by keeping track of products and visualizing their invisible journeys and ecological footprint aims to encourage behavioral change in consumers in order to create a positive impact on ecology and economy .


Carbon Compass is a project of IaaC, Institute for Advanced Architecture of Catalonia developed at Master in City & Technology in (2019/2020) by:

Students: Rashid Gilfanov, Christian Lyle La Madrid, Akshay Marsute

Faculty: Nicolay Boyadjiev