With the ocasion of the BMWi presentation (new hybrid electric car model from BMW), the company invited IAAC to present their ideas on design and sustainability. Several design and research projects from last year where exhibited and alumni where exposing their ideas. Among others, we exhibited PetFlakes from Digital Fabrication, mDusse from Self-sufficient Buildings and Sound City from Emergent Territories Interactive and responsive proposals got the attention of designers and engineers present at the event, with whom some interesting debates around optimization and self-production took part.