Collective intelligence: aggregate knoledge that emerges from the decentralized choice and judgments of groups of indipendent partecipants. It is also called “Wisdom of Crowds” and the ability to pool the knowledge of millions of users in a self-organized way demonstrates how mass collaboration is turning the new web into something not completely unlike a global brain.
Web 2.0: second generation of web-based communities and hosted services, wich aim to facilitate creativity, collabotation and sharing between users. The term gained currency following the first O’Reilly Media Web 2.0 conference in 2004.
Business 2.0: a new kind of business, emerging from the new mass collaborative, that changes how companies and societies harness knowledge and capability to innovate and create value. This new business opens its doors to the world, co-innovates with everyone (especially customers), shares resources that were previously closely guarded, harness the power of mass collaboration, and behaves not as a multinational, but as something new: a truly global firm.



