Iaac Blog

 
Manual of the Tube

Mistakes
- Each object is a planer object, meaning;
  Consideration of the thickness of the material was compromised.
  Our material was 2mm wood so it did not really mattered
  but when we are using thicker materials in the future
  it has to be taken in to consideration in the design process.
- Miscalculation
  In the process of making joints, we miscalculated the diameter
  and we had to do it all over with CAD.
- When exporting from Rhino
  some of the pieces were not completely splited and we had to create
  some of the joints with CAD. 
- Connection
  In the concept process we decided that our model should be isolated from
  the outher tubes. Eventually for the connection circle we used four attatched
  points which seemed not strong enough to hold up our relatively heavy model.
- Product
We divide the longitude sections in to 18 pieces. Eventually our tube seem
heavy and enclosed visually.

Despite some doom and gloom predictions for brands in general (too expensive, too much media saturation), branded goods remain as hot as ever. Certain focused and well respected brands, often beacons of coolness and quality, are now cashing in by enriching other, more all-encompassing brands. The result: BRANDED BRANDS.

BRANDED BRANDS means you will get a pizza from Pizzeria Uno on an American Airlines flight. And onboard perks offered by United Airlines include Starbucks Coffee, Mrs. Fields Cookies and even a McDonald’s ‘Friendly Skies Meal’, including the ubiquitous promo-toy.When you check into your Westin Hotel, expect the beauty products to come from premium brand Aveda. Le Meridien adds to its appeal with luxurious Hermes toiletries. These days, lifestyle magazines even include this kind of information in their hotel reviews.

Cars aren’t immune either: Lexus proudly promotes their Mark Levinson audio systems. And when dining out, don’t be surprised to find Haagen-Dazs ice-cream on the menu of even upscale restaurants. It all points to consumers on the road increasingly wanting to find the brands they trust and enjoy at home (United Airlines’ in-board coffee approval shot up to 87% when it introduced Starbucks).

Up to marketers to decide whether they represent a brand that should be branded, or own a brand that puts the ‘branded’ into others.  

Cole Haan Shoes
Cole Haan Shoes, whose sandals, slip-ons and boots are ‘powered by’ NIKE AIR Technology.

Apple and BMW have co-created an adapter that enables iPod owners to plug the music player into a cable in the gloves department, connecting it to the cars stereo system. The music can then be controlled through buttons on the steering wheel. BMW’s 3 Series and Z4 Roadster are first, Mini Coopers will follow later this year. Should make for a nice ride.

PUMA and Mini On a hipper, and slightly more affordable note: PUMA has styled a Mini (unsurprisingly christened the ‘PUMA Mini Cooper S’), applying PUMA’s air mesh footwear technology to the car’s seats, ‘injecting’ more comfort and breathable shock absorption (like NIKE Air inside Cole Haan shoes!).

Brand??
Could SPACE be branded? I will investigate the possibility of a space being branded. Before that the term Brand has to be redefined and connotes new meanings concerning social interaction, behavior of the users and sustainability. Brand is a potential energy that could be amplified with marketing or promotion tools or hear achitectural elements.

http://trendwatching.com/ 

Pieces pic#1

Assembling pic#2

Finished!! #pic3

Exhibition pic#4

Exhibition pic#5

Design process with Mistakes and Feed back
will be posted soon

WEEK_ GROUP  #4

We tried to show the process and the development of our experiment “mapping the sound of the city”. The main idea was to define different terms of sound in the old city of Barcelona.  We separated them into mobile and static sound. 
Each layer includes one information about the sound. While overlapping them we created an interesting map - a landscape of those sounds we have experienced during the last weeks.

Please find the presentation of group 4 from the following link below;
please click here to see our presentation: 

pres2-group-4.pdfpres2-group-4.pdf

Attached is our study of tree# 4 Tilia Phatyphillos.

Study of the tree
We first decied to oberserve the tree. The caracteristics of the tree; how they grow, how they react to the environment and so on. This diagram shows the formation of the branch viewed from the bottom. In the middle it is the diagram of the solar path of that time in Barcelona. South East part bares more branches than the North West part. We try to lable them so that in a way we could find some kind of rule or logic of the tree. In the process we come up with the strategic process to understand the formation of a tree. We start from the Natural tree, then define them into geometrical form and then finding the logic. Simple yet challanging.

Measuring of the tree
By using the triaglular method we easily obtained the height of the tree. The tricky part was to define the actual point that the image was projected. We used the surface of the lens as a base point.

-Renu Gupta/ Kihoon Nam

Map of the leasure

Map of the sound

Sequence

Modelling preview

What do we do? and What do we talk about? They are interested in what is going on with the everyday life and evaluating books that were published recently. Most of the articles, you have to join the site. Within each catagories there are articals or arguements about a subject. The main artical is sugesting the signs to be unified internationally. Click the image of a sign you can actually read the artical.

Frankly I have no idea what this site is about because it was also in Spanish. I think I need to login to see the accual contents. I will try to get some help from Spanish speaking colleagues. You can visit the site by pressing on the image.

Since the site was in Spanish I counld not investigate deeply into the contents. Basically (I assume) what this site offer is a kind of a dictionary on web updated by the users. The users upload information they have gathered and this is evaluated my the user who are accually searching for them. The format of the page is lot like yahoo.com at first glance as some of you would have noticed who visited the site. You can visit the site by pressing on the image.